Carousel, directed by Adam Berg (Stink Digital)
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For more information check:
http://www.cinema.philips.com
http://www.stinkdigital.tv/

CAROUSEL, A short film

Created entirely by Stink Digital, this new interactive campaign promotes Philips latest entrant into the television market, the CINEMA 21:9. Since the televisions 21:9 frame lends itself so readily to film, our friends at Tribal DDB, Amsterdam commissioned us to create a piece of filmed content that could hold its own with Hollywoods best. Director Adam Berg responded with an idea for an epic frozen moment cops and robbers shootout sequence that included clowns, explosions, a decimated hospital, and plenty of broken glass and bullet casings.

This epic film is the centrepiece of the project. On its own, it clocks in at a (totally coincidental) two minutes and 19 seconds, but Berg conceived it to work as an endless loop. Visitors to the microsite therefore have the option to spin through the films single take shot repeatedly, to stop on a specific frame, or to watch it at the preordained speed. The film also contains embedded hotspots, which, when triggered, transport the viewer seamlessly from the heavily posted film to a behind-the-scenes version of the same shot. This constant moving between two layers of reality proved one of the projects biggest and most ambitious production challenges. Other details of the online execution play off the cinematic theme; the microsites loader doubles as a credit sequence, while rich media takeover banners drive traffic to the site by teasing viewers with an original Carousel trailer. All aspects of the production, from the film shoot to web design and development, were conducted by Stink Digital.

Duration : 0:2:19


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admin @ 10:33 am

25 Comments for 'Carousel, directed by Adam Berg (Stink Digital)'

  1.  
    rw221192
    April 26, 2009 | 10:33 am
     

    “bus driver? what …
    “bus driver? what bus driver…?”

  2.  
    hannahrichards0904
    April 26, 2009 | 10:33 am
     

    ha that’s really …
    ha that’s really interesting, as i was watching it i was trying to work out what they’d done and that’s what i finally decided on :) wooo. So so cool though

  3.  
    hannahrichards0904
    April 26, 2009 | 10:33 am
     

    wow i so didn’t …
    wow i so didn’t pick up on that! awesome

  4.  
    cruzaroni
    April 26, 2009 | 10:33 am
     

    I don’t know either …
    I don’t know either, but I’m feeling virtually obsolete.

  5.  
    cruzaroni
    April 26, 2009 | 10:33 am
     

    Do you need words …
    Do you need words and talking to help you understand?

  6.  
    lcorinth
    April 26, 2009 | 10:33 am
     

    “No, I kill the bus …
    “No, I kill the bus driver…”

  7.  
    joshske11
    April 26, 2009 | 10:33 am
     

    Err, whats the …
    Err, whats the point of this? Sure the effects are ok but it was boring as bat with no storyline.

  8.  
    stickshaka
    April 26, 2009 | 10:33 am
     

    I don’t know how to …
    I don’t know how to make films (not good anyway), but I do know when I see something that shows somebody can make good ones.

  9.  
    sammcj2000
    April 26, 2009 | 10:33 am
     

    amazing. how on …
    amazing. how on earth.

  10.  
    khenry1991
    April 26, 2009 | 10:33 am
     

    im dead serious

    we …
    im dead serious

    we watched the directors edition in my computer class
    they were having everyone fix their expressions while posing
    everyone in this film is standing still
    all of the effects are from carrera, photoshop, etc.

  11.  
    KidAeon
    April 26, 2009 | 10:33 am
     

    nothing is …
    nothing is coincidental

  12.  
    flummox2000
    April 26, 2009 | 10:33 am
     

    No! There is no way …
    No! There is no way this is people just standing syill - wires or no wires. It’s a whole lot cleverer than that. True some of the figures (e.g. in the clown masks) may even be just dummies to make life simpler, but my guess is that this is a combination of several Time-Slice sequences (joined at places like the track past the outer wall at 0:35) plus motion traking CGI elements. Otherwise how on earth could they add elements like smoke, flame & muzzle flash?

  13.  
    unconfirmedagreement
    April 26, 2009 | 10:33 am
     

    Thank you. I knew I …
    Thank you. I knew I was on to something :D cool film!

  14.  
    Skonk2k
    April 26, 2009 | 10:33 am
     

    Yeh it loops, and …
    Yeh it loops, and the bearded police man is actually one of the clowns. at 1:45 there is a nude police guy on the floor along side a clown costume. So i assume whats supposed to be happening is the clown has taken the policemans uniform and jumped out of the window, landing on the car outside.

  15.  
    unconfirmedagreement
    April 26, 2009 | 10:33 am
     

    is the bearded …
    is the bearded policeman in the beginning and the end one of the clowns ?
    I don’t understand whats going on in the room at 1:45
    maybe I’m just making up some conspiracy or something :P

  16.  
    BushidoHacks
    April 26, 2009 | 10:33 am
     

    Actually, I think …
    Actually, I think it is Alfred Molina.

  17.  
    khenry1991
    April 26, 2009 | 10:33 am
     

    oh and the video is …
    oh and the video is actually supposed to loop but youtube can’t do that

  18.  
    khenry1991
    April 26, 2009 | 10:33 am
     

    we actually watched …
    we actually watched this in school today in my DGA class(digital graphics and animation)

    everyone is actually just standing still as the camera goes around a track.
    all the special effects were created by illustrator, photoshop, flash, etc.

    the people who are in mid air are just held up by wires

    but they are all actually just standing still

    can you believe it?!?!?

  19.  
    Hobbanobbachobba1
    April 26, 2009 | 10:33 am
     

    That first dude …
    That first dude with the beard looks like George Clooney….

  20.  
    geoberserker
    April 26, 2009 | 10:33 am
     

    This is absolutely …
    This is absolutely phenomenal, I am blown away, excellent excellent job on this.

  21.  
    iscratchmybutt
    April 26, 2009 | 10:33 am
     

    does anyone know …
    does anyone know how it’s done?

  22.  
    mikeboas
    April 26, 2009 | 10:33 am
     

    Too bad internet …
    Too bad internet video is so stuttery. Really distracts from the smooth camera moves.

  23.  
    pastafazoule
    April 26, 2009 | 10:33 am
     

    what my movie

    what my movie
    Every Italian Americans Dream

  24.  
    tripseven
    April 26, 2009 | 10:33 am
     

    lets be honest…. …
    lets be honest…. lots of cops are robbers… or is it the other way around. LOL

  25.  
    tehElad
    April 26, 2009 | 10:33 am
     

    hes not a cop and a …
    hes not a cop and a robber he is a robber dressed up as a cop

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